Kool-Ade ad during the Depression in the 1930s. Note the reduced price. Courtesy Hastings Museum
Another incentive to buy Kool-Aid was the great price of 10 cents per package. During the Great Depression, the price was cut in half for the same product: 5 cents. Premiums, such as small toys or cardboard cutouts, made Kool-Aid especially appealing to children.
During World War II, Kool-Aid got kids involved as Scouts of the Stars and Stripes. They could collect hats and pins to wear.
Kool-Aid even reached the men and women on the front lines during World War II with Kool-Aid lemonade mix included in their ration kits.
Kool-Aid in Ration Kit in World War II in the early 1940s. Courtesy Hastings Museum