Another incentive to buy Kool-Aid was the great price of 10 cents per package. During the Great Depression, the price was cut in half for the same product: 5 cents. Premiums made Kool-Aid especially appealing to children.
During World War II, Kool-Aid got kids involved as Scouts of the Stars and Stripes. They could collect hats and pins to wear.
Kool-Aid even reached the men and women on the front lines during World War II with Kool-Aid lemonade mix included in their ration kits. Place your mouse over the image to see the label.
Source — Hastings Museum.
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Edwin Perkins: Kool-Aid Inventor
